This online short-course includes three Nationally Recognised Training units written and delivered by practising PR professionals. The course has been designed for anyone wanting to brush up on today’s PR ‘tools of the trade’; those working in a related field looking to transition into PR; and for practitioners returning to work after a career break.
Course content focuses on skills, tools, techniques and practical templates across three critical areas:
- Campaign development – turning a brief into a professional PR proposal that delivers results
- Project management – focusing on experiential marketing and leveraging campaigns across traditional and social media
- Social media – campaign development, integration and measurement